About Us



OUR BRAND DNA - Getting people fit for life

FIZIQUE is passionate about one thing - Getting people fit for life.

What it means is that FIZIQUE enables physical fitness for everyone.

How it is done is by us combining our passion for people, physique, with our professional training and a wealth of experience to facilitate a better lifestyle for everyone.  We start performing an accurate assessment of the physical needs of an individual or a group of people - and then go to our range of products to facilitate the path to their specific goals...

Because - Life is for living - begin with your body...



FIZIQUE’s Purpose Statement is a description of the company’s higher reason for being... Getting people fit for life.

FIZIQUE’s Vision Statement outlines the company’s dream for the future. This is our high level goal for the company in the next 3 to 5 years....

FIZIQUE is the leader in packaging individual fitness solutions, for everyone looking to get people fit for life.

FIZIQUE’s Mission Statement outlines the tactical programmes required to deliver the company’s vision.... FIZIQUE understands the individual needs of people and are passionate about designing, developing & delivering fitness solutions that get people fit for life.


Medi-IQ was established in 2005. The business started out with a focus on Body Composition Assessments, and later developed into importing and manufacturing fitness products. We started from 4 products and grew to over 700 products.

In 2013 we opened our own production facility in Honeydew, Johannesburg from where we manufacture all our agility equipment and a large portion of our strength, rehab and functional training equipment.

On 31 January 2014, the business was re-branded - and in future will be known as FIZIQUE. We are proud to also launch our very first retail showroom in the Five Star Junction and are beaming with excitement over what lies ahead...





‘If you have a body -enjoy using it!’


“Just play. Have fun. Enjoy the game.” - Michael Jordan

“Life is a song - sing it.

Life is a game - play it.

Life is a challenge - meet it.

Life is a dream - realize it.

Life is a sacrifice - offer it.

Life is love - enjoy it.” - Sai Baba


“We don’t stop playing because we grow old - we grow old because we stop playing.” - George Bernard Shaw



We eat, sleep & breathe ‘Getting people fit for life’...


It’s about people. Always.
That is why we deliver professional services that make an accurate, informed assessment of the physical needs of an individual or a group of people - and then go to our products to facilitate the path to their specific goals...


Asking more from your body is one thing...
Expecting performance from your equipment - is a given.
FIZIQUE has become a valued partner to a variety of clients, because we take performance seriously. Delivering clients with a professional service and quality products. We also see our offering as a work in progress which mean that we develop, test & improve our products in partnership with the people who use it the most - you.